Root Connection

Guatemala's agricultural sector has enormous potential to be an engine of economic, social and environmental development. However, many farmers face challenges in adopting sustainable practices and accessing markets that value their products.

We believe that supporting farmers is key to building a prosperous future for Guatemala. Their work is fundamental to food security, environmental conservation and the development of their communities. By providing them with the right tools and knowledge, we can multiply their impact and create positive change in the agricultural sector.

At Conexión Raíz we promote regenerative agriculture in Guatemala, transforming traditional practices and linking farmers to sustainable markets.

We want to foster sustainability, improve agricultural productivity and expand opportunities for rural families and communities through an innovative approach that integrates technology, training and empowerment.

We facilitate the inclusion of small producers in value chains and markets, expanding their prospects and generating opportunities for their families and communities. We work in different phases: territorial recognition, education and financial inclusion, innovation and competitiveness in the field, development of an associative model and promotion of ideas focused on innovation, community and productivity.

The program is currently being developed in San Cristóbal Verapaz and San Pedro Carchá.